We pulled two companies out of a hat and had to mash them together with cohesive design, while not losing the identity of both brands.
Tucks Medicated Cooling Pads & Red Stripe Beer were the two brands, which than became Tucks Medicated Beer with Witch Hazel.
Create a cohesive beer brand that you could find in any LCBO. Apply this branding to advertisements, videos and create a functional website for the brand.
After a lot of research on both Red Stripe beer and Tucks Medicated Pads, I used pieces of history from both our brands as well as some new ideas, I created a backstory for our brand, giving us something to reference when creating the branding guidelines and website design.
The mashup came together very well and you can barely tell it's not a real beer brand, or bottle!
I used the same stubby bottles that Red Stripe is known for and re-created it in Cinema 4D for our ads and video. I used Illustrator to create a box design that matched our new Tucks Beer branding and wrapped it onto a 6 pack model I created in Cinema 4D. The stubby bottle and 6 pack were rendered out and used across the website and promotional advertising.
